![]() Indian multinational tech company Zoho released its BI suite Zoho Analytics in 2009. It offers end-to-end encryption of data and real-time access monitoring. Microsoft Power BI comes with built-in AI capabilities, tight Excel integration and pre-built data connectors. ![]() In 2016, Microsoft released Power BI Embedded on its Azure cloud platform. Released in 2011, Power BI comes with a cloud-based BI service, aka the Power BI Services, and desktop-based interface Power BI Desktop. Microsoft’s BI suite provides interactive business intelligence capabilities to help marketers create dashboards and reports. We have collated a list of leading BI tools used in 2021. BI tools help businesses identify market trends, the effectiveness of their campaigns and also uncover new growth opportunities. It lies at the heart of the marketing efforts of forward-looking companies. Today, businesses spend five to 12 percent of their total revenue on marketing, with B2Cs spending more than B2Bs.īusiness intelligence (BI) refers to extracting actionable insights from data to inform decision-making. The emergence of social media has changed marketing for good. “Half the money I spend on advertising is wasted the trouble is I don’t know which half.” John Wanamaker, marketing pioneer.
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